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- And more
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Do you know exactly what content and content paths are driving your donors, members and prospects to give, join, renew, buy, register and enroll across your various web properties? You could have a false view if your web analytics aren’t capturing the data you need.
Like many associations and nonprofits, The American Occupational Therapy Association (AOTA) has numerous website properties for various audiences–conference promotion and registrations, advocacy, online store, continuing education, careers and more. But they couldn’t see their users interacting across all the sites.