Building online communities

Amy Sample Ward, in a recent Stanford Social Innovation Review blog post, provides the best metaphor for building successful online communities I’ve seen yet — think gardening rather than landscaping.

A gardener only takes out the weeds; a landscaper takes out everything that isn’t part of the design.

A gardener isn’t afraid to mix things around; a landscaper plans and plots and plants.

When a storm hits, a gardener can remain open to planting anew and rejuvenating others; a landscaper may just order more of the same.

When in doubt, a gardener will try more plants or kinds of plants and see which take root; a landscaper may default to less.

I love this!  Read the full post on the Stanford Social Innovation Review site.

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