Do you know exactly what content and content paths are driving your donors, members and prospects to give, join, renew, buy, register and enroll across your various web properties? You could have a false view if your web analytics aren’t capturing the data you need.
Like many associations and nonprofits, The American Occupational Therapy Association (AOTA) has numerous website properties for various audiences–conference promotion and registrations, advocacy, online store, continuing education, careers and more. But they couldn’t see their users interacting across all the sites.
Beaconfire RED's Analytics and Conversion Lead Jen Boland and AOTA’S Digital Editor and Director of IT share how they underwent a major web analytics overhaul to obtain a single, 360-degree view of their users’ engagement, purchases and conversions across all their dozens of web properties.
What you'll learn:
- How to determine what properties need to be a part of your one-account web analytics tracking (such as your website(s), sub-domains and third-party platforms).
- Identify the cross-platform data you should be collecting from advanced Google Analytics on a regular basis to obtain a single view of users across web properties.
- How to implement advanced Google Analytics across your web properties per best practices.