Simple animations are a hot design trend for websites as they can be a great way to get a user's attention, show how something works, reveal meaningful content, or provide whimsy and delight.
The growing collection of micro-animation libraries has made the use of well-designed, purposeful animations easier to implement than ever. But beware, just because something is easy to use, doesn't mean it's always the best choice for your website and goals.
Moderated by Jared Schwartz, Beaconfire RED's VP of Strategy & Innovation, our varied panel of experts (front-end developer, UX consultant and marketing consultant) discuss the growing trend and share examples of successful (and failed) animations.
Some of the topics we cover include:
· When to (and not to) employ simple animations
· How can animations help (and hurt) with website conversions
· What user actions are best helped with animations
· How to properly track user interaction with animations
· Examples of animations that work & why
· Examples of animations that fail & why
· Technical considerations when using animations
· Our favorite animation libraries
· Use of animations in ad units
· Why are we seeing an increase in animation use and what is the long-term trend
Do you know exactly what content and content paths are driving your donors, members and prospects to give, join, renew, buy, register and enroll across your various web properties? You could have a false view if your web analytics aren’t capturing the data you need.
Like many associations and nonprofits, The American Occupational Therapy Association (AOTA) has numerous website properties for various audiences–conference promotion and registrations, advocacy, online store, continuing education, careers and more. But they couldn’t see their users interacting across all the sites.
Beaconfire RED's Analytics and Conversion Lead Jen Boland and AOTA’S Digital Editor and Director of IT share how they underwent a major web analytics overhaul to obtain a single, 360-degree view of their users’ engagement, purchases and conversions across all their dozens of web properties.
What you'll learn:
- How to determine what properties need to be a part of your one-account web analytics tracking (such as your website(s), sub-domains and third-party platforms).
- Identify the cross-platform data you should be collecting from Advanced Google Analytics on a regular basis to obtain a single view of users across web properties.
- How to implement advanced Google Analytics across your web properties per best practices.
In this interactive show-and-tell session, BF RED's design and user experience experts share the emerging - and continuing - top trends in digital design. We cover and show examples of trends with color, imagery style, animation, typography, and layout (and much more).
If you're thinking about a redesign or just want to stay current with the latest digital design trends, don't miss this great session.
You know you need to get more out of your digital channels - whether it’s revenue or engagement - but what can you do to maximize your results? The answer: Test!
Attend this session to learn how to create a Testing Road Map, how to set up tests and when to test. And discover new ways to make your tests statistically valid, design better tests, and even find value in failure.
With real case studies from WWF, Human Rights Watch and the American Diabetes Association, among others, this session will leave you with numerous ideas to test for success.
You'll even get a free Checklist for Testing, plus bonus tips on how to optimize your testing for EOY and the New Year!
Jen Boland, Analytics and Optimization Lead, Beaconfire RED
Sara Hoffman, Analytics and Optimization Lead, Beaconfire RED
Brian Rogel, Associate Director of SEO and SEM, Beaconfire RED
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