Webinars

Upcoming Webinars

Advanced Google Analytics: How to Get a 360-Degree View of Your Visitors

Do you know exactly what content and content paths are driving your donors, members and prospects to give, join, renew, buy, register and enroll across your various web properties? You could have a false view if your web analytics aren’t capturing the data you need.

Like many associations and nonprofits, The American Occupational Therapy Association (AOTA) has numerous website properties for various audiences–conference promotion and registrations, advocacy, online store, continuing education, careers and more. But they couldn’t see their users interacting across all the sites.

Past Webinars

Digital Design Trends for 2017 & Beyond Webinar

In this interactive show-and-tell session, BF RED's design and user experience experts share the emerging - and continuing - top trends in digital design. We cover and show examples of trends with color, imagery style, animation, typography, and layout  (and much more).

If you're thinking about a redesign or just want to stay current with the latest digital design trends, don't miss this great session.

Watch the webinar now.

Download the presentation slides.

February 1, 2017

How to Grow your Monthly Donor Program Without Breaking the Bank

You don't have to have a seven figure budget to grow your monthly program! 
 
Erica Waasdorp, author of Monthly Giving – The Sleeping Giant: How Small Gifts Can Become Powerful Tools to Support any Organization and principal of A Direct Solution, and Liz Murphy, EVP of Beaconfire RED, share how any organization, with budgets small and large, can leverage their digital and integrated channels to start or grow a monthly program.
 
We’ll walk through the 6 steps you need to take:
 
  • Setting your strategy and targeting the right audiences
  • The fundamental needs – website, forms, backend processing
  • Acquiring monthly donors 
  • Thanking and retaining them 
  • Upgrading donors
  • Testing monthly strategies and tactics

Watch the video presentation now

Download the presentation slides.

September 27, 2016

Quick Tips & Checklist for Better Testing

You know you need to get more out of your digital channels - whether it’s revenue or engagement - but what can you do to maximize your results? The answer: Test! 

Attend this session to learn how to create a Testing Road Map, how to set up tests and when to test. And discover new ways to make your tests statistically valid, design better tests, and even find value in failure.

With real case studies from WWF, Human Rights Watch and the American Diabetes Association, among others, this session will leave you with numerous ideas to test for success.

You'll even get a free Checklist for Testing, plus bonus tips on how to optimize your testing for EOY and the New Year!

Speakers: 

Jen Boland, Analytics and Optimization Lead, Beaconfire RED

Sara Hoffman, Analytics and Optimization Lead, Beaconfire RED

Brian Rogel, Associate Director of SEO and SEM, Beaconfire RED

August 30, 2016

Pokemon GO and What Augmented, Virtual & Mixed Reality Means for the Future

Like much of the world, we here at Beaconfire RED can’t stop playing and talking about Pokemon GO. (It doesn’t hurt that our office is right above several Poke stops). Not only are we bragging about our evolved characters and doing battle at nearby Poke gyms, we’ve been talking a lot about whether the explosion of Pokemon GO is a “crossover moment” and the beginning of a new era blending the internet with our everyday lives.

Join us for an upcoming webinar, where Jared Schwartz, our VP of Strategy & Innovation will moderate a conversation about Pokemon GO and what it means for the future of the internet. Jared will be joined by several Beaconfire RED staff, including technologists, designers, game players, game developers and of course, Pokemon GO players of all skill levels.

We’ll answer the Pokemon GO questions you were afraid to ask, look at other emerging technology (like Microsoft’s HoloLens), debate whether Pokemon GO is truly a crossover moment, and theorize what the future of augmented, virtual & mixed reality means for our world. We’ll even imagine what opportunities could arise for non-profit organizations and leave you with some tips for finding that rare Pokemon to round out your collection.

July 28, 2016

Telling Stories with Data

Learn and see (yes, this webinar is all about communicating visually!) the range of ways that organizations tell stories online using data. 

In a show and tell panel moderated by Jared Schwartz, Beaconfire RED's VP of Innovation, three nonprofit experts will unveil and discuss their recent data visualization projects. Speakers include Janet Camarena, Director, Transparency Initiatives, at the Foundation Center; Todd Nimirowski, Digital Creative Director at American Lung Association; and Christine Jacobs, Deputy Director of External Affairs and Communications at The Kresge Foundation. 

 

June 21, 2016