Past Webinars

Use Facebook Ads to Amp Up Your EOY Campaign

You’ve already started planning your end-of-year campaign, but is Facebook advertising in your marketing mix? If not, why not? Nonprofits don’t need millions of dollars to run a successful ad campaign since Facebook has made digital advertising affordable, accessible, and scalable. 

Join Rosa Del Angel, VP of Digital Marketing at Beaconfire RED, and learn how to take full advantage of Facebook advertising to increase your digital fundraising and donor acquisition efforts as part of your end-of-year campaign.

Not yet using Facebook ads? See examples of how you can take your year-end campaign to the next level by adding them to your marketing mix. 

Already using Facebook ads? Learn how to optimize and expand your campaigns, get ideas for tests, and learn about the newest advertising features Facebook has to offer. 

We'll share best practices and relatable examples from different organizations. If you haven’t traditionally used digital advertising as part of your fundraising, advocacy, or engagement efforts, your EOY campaign is a great time to start. It’s not too late! 

December 7, 2017

6 Must-Have AdWords Strategies for EOY

Search plays a key role in EOY giving, bringing in hundreds of thousands for some organizations. Donors are using search more than ever in order to quickly find and give to their favorite organizations.

Find out how to get the most out of your Grants or AdWords account to acquire sustainers, build your email list, target and retarget your most valued audiences, and capitalize on events and media exposure.

You’ll learn how and why you should integrate your search campaigns with other channels, how to dynamically customize ads for different audiences, extending the value of search clicks with the Display network, and more.

This knowledge will enable you to create the most successful EOY ever!

RSVP now to get six essential tips to make the most of paid search, Google Grants, and the whole Search landscape.

Watch the webinar now.

November 29, 2017
Don't miss our Content Webinar on Sept. 27 at noon!

Content is Queen (Bee)

Thinking about a website redesign? Or that your site needs a content refresh?

We have a tendency to focus primarily on design, with content as an afterthought. But, your content can make (or break) your website!

Find out how to give your content the royal treatment it deserves from a panel of experienced Beaconfire RED content strategists. 

Join us at this free webinar to learn:

  • How to tell your story and develop key messaging
  • What types of research you should do to inform your content strategy
  • How and why you should inventory your content
  • How to evaluate your current content (even some of the "old stuff" can be gold)
  • How to structure your web content
  • How to use content workflows and governance (and why you need them)

At the end of the webinar, you’ll be armed with the tools you need to make your content more effective and useful for your audiences.

View the webinar now. 

September 27, 2017

Empowering Users & Scaling Programs with Mobile

Mobile app or mobile web? Allison Schutes of Ocean Conservancy (OC) and Beaconfire RED’s Lynn Labieniec and Mark Leta will share the pros and cons of each in this free webinar.  Walk through examples of both and the strategies behind them. Learn about OC’s mobile app, CleanSwell, and its data viz reporting system, TiDES, which have transformed and grown one of OC's most important programs, the International Coastal Cleanup.

Leave with a free checklist on how to plan a mobile project.

View the webinar now. 

June 21, 2017

The Rise of Animations on the Web: The Good, The Bad & Clippy the Office Assistant

Simple animations are a hot design trend for websites as they can be a great way to get a user's attention, show how something works, reveal meaningful content, or provide whimsy and delight.

The growing collection of micro-animation libraries has made the use of well-designed, purposeful animations easier to implement than ever. But beware, just because something is easy to use, doesn't mean it's always the best choice for your website and goals. 

Moderated by Jared Schwartz, Beaconfire RED's VP of Strategy & Innovation, our varied panel of experts (front-end developer, UX consultant and marketing consultant) discuss the growing trend and share examples of successful (and failed) animations.

Some of the topics we cover include:

  • When to (and not to) employ simple animations
  • How can animations help (and hurt) with website conversions
  • What user actions are best helped with animations
  • How to properly track user interaction with animations
  • Examples of animations that work & why
  • Examples of animations that fail & why
  • Technical considerations when using animations
  • Our favorite animation libraries
  • Use of animations in ad units
  • Why are we seeing an increase in animation use and what is the long-term trend

View the webinar now.

April 5, 2017