Simple animations are a hot design trend for websites as they can be a great way to get a user's attention, show how something works, reveal meaningful content, or provide whimsy and delight.
The growing collection of micro-animation libraries has made the use of well-designed, purposeful animations easier to implement than ever. But beware, just because something is easy to use, doesn't mean it's always the best choice for your website and goals.
Moderated by Jared Schwartz, Beaconfire RED's VP of Strategy & Innovation, our varied panel of experts (front-end developer, UX consultant and marketing consultant) will discuss the growing trend and share examples of successful (and failed) animations.
Some of the topics we will cover include:
Do you know exactly what content and content paths are driving your donors, members and prospects to give, join, renew, buy, register and enroll across your various web properties? You could have a false view if your web analytics aren’t capturing the data you need.
Like many associations and nonprofits, The American Occupational Therapy Association (AOTA) has numerous website properties for various audiences–conference promotion and registrations, advocacy, online store, continuing education, careers and more. But they couldn’t see their users interacting across all the sites.
Beaconfire RED's Analytics and Conversion Lead Jen Boland and AOTA’S Digital Editor and Director of IT share how they underwent a major web analytics overhaul to obtain a single, 360-degree view of their users’ engagement, purchases and conversions across all their dozens of web properties.
What you'll learn:
- How to determine what properties need to be a part of your one-account web analytics tracking (such as your website(s), sub-domains and third-party platforms).
- Identify the cross-platform data you should be collecting from Advanced Google Analytics on a regular basis to obtain a single view of users across web properties.
- How to implement advanced Google Analytics across your web properties per best practices.
In this interactive show-and-tell session, BF RED's design and user experience experts share the emerging - and continuing - top trends in digital design. We cover and show examples of trends with color, imagery style, animation, typography, and layout (and much more).
If you're thinking about a redesign or just want to stay current with the latest digital design trends, don't miss this great session.
You know you need to get more out of your digital channels - whether it’s revenue or engagement - but what can you do to maximize your results? The answer: Test!
Attend this session to learn how to create a Testing Road Map, how to set up tests and when to test. And discover new ways to make your tests statistically valid, design better tests, and even find value in failure.
With real case studies from WWF, Human Rights Watch and the American Diabetes Association, among others, this session will leave you with numerous ideas to test for success.
You'll even get a free Checklist for Testing, plus bonus tips on how to optimize your testing for EOY and the New Year!
Jen Boland, Analytics and Optimization Lead, Beaconfire RED
Sara Hoffman, Analytics and Optimization Lead, Beaconfire RED
Brian Rogel, Associate Director of SEO and SEM, Beaconfire RED
Like much of the world, we here at Beaconfire RED can’t stop playing and talking about Pokemon GO. (It doesn’t hurt that our office is right above several Poke stops). Not only are we bragging about our evolved characters and doing battle at nearby Poke gyms, we’ve been talking a lot about whether the explosion of Pokemon GO is a “crossover moment” and the beginning of a new era blending the internet with our everyday lives.
Join us for an upcoming webinar, where Jared Schwartz, our VP of Strategy & Innovation will moderate a conversation about Pokemon GO and what it means for the future of the internet. Jared will be joined by several Beaconfire RED staff, including technologists, designers, game players, game developers and of course, Pokemon GO players of all skill levels.
We’ll answer the Pokemon GO questions you were afraid to ask, look at other emerging technology (like Microsoft’s HoloLens), debate whether Pokemon GO is truly a crossover moment, and theorize what the future of augmented, virtual & mixed reality means for our world. We’ll even imagine what opportunities could arise for non-profit organizations and leave you with some tips for finding that rare Pokemon to round out your collection.
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